06 Nov

EAN system has a long history in retail and the ubiquitous beep of the EAN barcode is heard at store checkouts 5 billion times a day. 

Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel - the one that brings their product home. They are creating "personal supply chains" for food, clothing, electronics and more - and EAN standards can help. 

The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience. EAN standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase. 


Today's apparel consumers expect to get the right product in the right place at the right time. It can be a challenge to increase the speed-to-market while keeping track of items with many different attributes like type, size, colour, style and season. EAN standards greatly improve inventory accuracy and stock flow, which ultimately drive sales.

Consumer and demand-driven omni-channel strategies, which more and more retailers are adopting today, are also enabled by the use of EAN standards.

Fresh Foods

EAN standards help you trace fresh foods from farm to fork. Information can be shared throughout the supply chain to support your business needs and vouch for food safety. You can retrieve data to satisfy safety regulations, use as a baseline for replenishment strategies and ensure overall quality while eliminating waste.

Sharing accurate product information via consumer-facing mobile devices and websites builds trust and helps today's omni-channel shopper make informed decisions.


Over 40 years ago, CPG retailers helped implement a single standard for product identification- the barcode. What started as a way to speed-up the store checkout, has since become the global language of business.

Today, improved supply chain visibility, accurate product information, product traceability and food safety -made possible by EAN standards- are enabling the seamless, omni-channel shopping experience that trading partners, regulators and consumers are demanding from the CPG sector.

General Merchandise

The general merchandise sector is facing growing expectations around product safety, traceability and the sharing of accurate data. Whether trading locally or crossing borders, supply chain players today are expected to satisfy industry needs, regulatory requirements and consumer demand for seamless commerce.

EAN standards can help you meet consumer demand while managing growing regulatory requirements in today's omni-channel, connected retail world. 

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